Case Studies
Every engagement, measured against the number that matters. Here are three we're allowed to talk about.
B2B SaaS · Series B · 18-month engagement
THE PROBLEM
100% of pipeline came from paid and outbound. CAC climbed every quarter, and the board noticed.
WHAT WE DID
Rebuilt the site architecture, shipped a programmatic SEO engine for their integrations pages, and ran a data-led PR campaign that earned 60+ referring domains. Then pointed paid retargeting at organic visitors.
THE RESULT
Organic became the #1 pipeline source by month 11. Blended CAC dropped 41% while total pipeline quadrupled.
"They killed half our channels in week one. Revenue doubled by month six."
Dana Okafor — CEO
DTC logistics · Series A · 12-month engagement
THE PROBLEM
Meta CPMs doubled in a year. Growth stalled the moment spend stopped scaling.
WHAT WE DID
Built a native TikTok content engine — 5 posts a week, hook-tested like ads. Ran an honest Reddit presence in the communities their buyers already trusted. Recycled the organic winners into paid creative.
THE RESULT
Organic social overtook Meta as the top acquisition channel by month 8. CAC fell 58% blended.
"First agency that treated TikTok like a channel, not a checkbox."
Marc Delacroix — Founder
Fintech · Series C · Ongoing since 2024
THE PROBLEM
Buyers stopped googling. They asked ChatGPT — and it recommended competitors.
WHAT WE DID
Full GEO program: entity building, answer-first content mapped to real buyer prompts, and brand mentions engineered in the sources LLMs actually cite. Tracked citation share weekly across ChatGPT, Perplexity and AI Overviews.
THE RESULT
Vault is now the cited answer in 73% of top category prompts. Demo requests grew 6.1× in 14 months.
"Our biggest channel in 2026 is one nobody had a name for in 2024."
Priya Raman — VP Growth